Friska
Dammam, Saudi Arabia
Discipline
Brand Strategy
Brand Narrative
Visual Identity
Packaging
Merchandise Strategy
A Saudi snacks brand built on the Arab value of sharing.
The shelves are crowded with nuts sold as health food. Friska needed another reason to exist, and investors who believed in it.
We traded health claims for hospitality, in a bilingual identity rooted in Arabic.
Better shared.
Outcome
Fully funded. Launching in January 2027.
