Bangalore Knights

Karnataka, India

Discipline

Brand Strategy

Verbal Identity

Visual Identity

Experiential Design

Launch Campaign

An Equestrian Champions League team, entering its second season.

Its first logo was AI-generated and had no tie to the state it rode for.

We built a crest on Kempegowda and the Gandaberunda, and carried it from saddle pads to the stands.

Knights of Karnataka

Outcome

Runners-up. Followers tripled in a month, and four sponsors came calling.